Case Study of The Blair Witch Project
The Blair Witch Project is a low $22,500 budget film, made by student filmmakers. However it became an international box office hit in 1999 and made $248,639,099. Blair Witch was a landmark in movie marketing and distribution because it was the first time that any movie had successfully leveraged the Internet as a marketing platform to reach a wide audience. It the most successful independent film of all time.
It was an American Horror film directed and edited by Daniel Myrick and Eduardo Sánchez. It was produced by the Haxan Films production company. With the cast of Heather Donahue, Michael C. Williams and Joshua Leonard.
It is a psychological horror. The target Audience would be Students age 18-25.
Summary of the film, In 1994 3 students film makers disappeared in the woods while shooting a documentary about a local legend known as the Blair Witch. We are told they are never seen or heard from again. They travel to the urkittsville, Maryland, formerly Blair and ask locals about it. They are told The locals tell them of Rustin Parr, a hermit who kidnapped seven children in the 1940s and brought them to his house in the woods where he tortured and murdered them.
They explore the woods to look for evidence although they are warned that the woods are haunted and went missing and when she returned she talked about 'The girl that never touched the ground.'
When they are in the woods they get lost lose there map, loads of mysterious things happen. Josh disappears, they hear him screaming but cannot find him. What happens to them is left a mystery but they never return.
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